ACT Research: ACT Research Taking Commercial Electric Study Global

Fresh off the completion of what is quickly being regarded as the gold standard of commercial electric vehicle forecasts and analysis, ACT Research is partnering with Knibb, Gormezano and Partners (KGP) to develop a comprehensive global commercial electric vehicle study. “The study will provide the most complete, independent, and systematic view of the benefits, costs, enablers, and barriers for all stakeholders, and also allow us to apply some of those lessons for our customers in non-road machinery markets,” commented KGP’s Managing Director, Alex Woodrow.


For the past eight months, ACT Research has performed an extensive multi-client study, in conjunction with more than 30GlobalEV participants, to forecast commercial vehicle build and unit sales in North America over a 20-year horizon. The results, Charging Forward: 2020-2040 BEV & FCEV Forecast & Analysis, is the combination of ACT’s expert analysis and understanding of the commercial vehicle markets, with input from OEMs, Tier 1 and Tier 2 suppliers, new entrant manufacturers, fleets, capital investment firms, and more to provide an extensive overview of the battery electric and fuel cell technology covering more than 30 distinct application types. The result is a 275+ page document and a sweeping, third-generation total cost of ownership (TCO) model. “Building from ACT’s recently completed 30+ multi-client study of the North American CEV market provides a solid framework and basis for deploying this work into a fully global study,” said Ann Rundle, Vice President of Electrification and Autonomy at ACT Research. “We know and understand the products and players in the commercial vehicle industry and are uniquely qualified to provide a comprehensive study on the future of zero emissions adoption into commercial  vehicles.”    

Now, in partnership with KGP, the leader in global commercial vehicle powertrain forecast and analysis, the two groups are launching a collaborative effort to develop a global BEV and FCEV commercial vehicle forecast and analysis. Working in a similar, multi-client approach, KGP and ACT will engage global commercial vehicle manufacturers to provide insights to share their findings and advance the current foundation established in the recently completed North American study. Rundle continued, “The study’s methodology – engaging with multi-client participants, detailed TCO analysis of 20+ vehicle applications, rigorous research and analysis – provides a thorough and credible forecast. The combined expertise of ACT and KGP ensures access to data, facts, and industry sources that is unparalleled and unique in the commercial vehicle market.” The global study will include a review of battery technology, fuel cell technology, and propulsion systems technology, as well as regional electric and hydrogen infrastructure, in addition to government regulations and subsidies. “KGP has informally worked with ACT since our global commercial vehicle powertrain forecast was launched more than 15 years ago,” Alex Woodrow stated, “Formalising the partnership to globalize this study on full electrification deepens the expertise available to our joint customer base.” 


Woodrow continued, “The shift to alternative fuels and to decarbonize heavy transport has accelerated during the past two years. Climate change has become much more of a priority for all stakeholders – the OEM and its supporting industry, fleet owners and operators, government and importantly finance and investors. Critically also, the pace of technology development has changed opinions on what can and can’t be electrified over that period.”


ACT Research is recognized as the leading publisher of commercial vehicle truck, trailer, and bus industry data, market analysis and forecasts for the North America and China markets. ACT’s analytical services are used by all major North American truck and trailer manufacturers and their suppliers, as well as banking and investment companies. ACT Research is a contributor to the Blue Chip Economic Indicators and a member of the Wall Street Journal Economic Forecast Panel. ACT Research executives have received peer recognition, including election to the Board of Directors of the National Association for Business Economics, appointment as Consulting Economist to the National Private Truck Council, and the Lawrence R. Klein Award for Blue Chip Economic Indicators’ Most Accurate Economic Forecast over a four-year period. ACT Research senior staff members have earned accolades including Chicago Federal Reserve Automotive Outlook Symposium Best Overall Forecast, Wall Street Journal Top Economic Outlook, and USA Today Top 10 Economic Forecasters. More information can be found at


Knibb, Gormezano and Partners (KGP) is a specialist automotive consultancy focused on powertrain technology in the Commercial Vehicle (3.5t GVW+) and Non-Road Mobile Machinery segments. Rapidly changing legislation and market requirements has seen KGP consult on base engine, emissions, driveline, alternative fuels, batteries and electrification for OEMs, suppliers and other stakeholders.  Since their foundation in 1988, KGP has helped more than 500 companies worldwide grow and globalize. In addition to this expertise, KGP will bring geographic scope to this project with their background of vehicle industries in Europe, Asia Pacific, and Latin America. Learn more about KGP at



Ann Rundle, Vice President of Electrification & Autonomy, ACT Research

Ann Rundle’s career has been focused in the transportation industries, since her early years as an engineer in the marine industry.  Rundle transitioned to Strategic Planning and Business Development roles in Automotive and Commercial Vehicles after completing her MBA.  Ann was with Eaton Corporation for 20-years, with senior leadership roles as Director of Business Development for the Automotive group, and Global Customer Sales Director for General Motors and FIAT group (including IVECO, CNH & Ferrari).  Rundle left Eaton to join a small R&D start-up focused on advanced Li-ion battery technologies, and from there transitioned into independent consulting projects focused on developing growth strategies for new technologies, primarily in industrial and commercial vehicle markets.  Most recently, Ann was with FIAT-Chrysler Automobiles (FCA) and headed up their global Strategy & Planning for electrified vehicles, including hybrids, plug-in hybrids, battery electric, and fuel cell vehicles for both automotive and commercial vehicle applications.

Rundle holds a BSE in Naval Architecture & Marine Engineering from University of Michigan and an MBA from San Diego State University.  Ann is a Director/Trustee of the Chicago Yacht Club Foundation and leads their After-school Education programs and the Grants & Scholarships committee.


Alex Woodrow, Managing Director, Knibb, Gormezano & Partners

Alex joined KGP in 1994, shortly after completing a four year degree in Manufacturing Engineering and Economics at Birmingham University.

Since joining as a Research Consultant he has completed a wide range of projects covering both technical and commercial issues. This experience, which has been gained working for clients worldwide, lead to his appointment as a Director of KGP, and Head of Research.  In January 2010 he became  Managing Director.

He is continually involved with client business development and is keen on personal development, and a member of the SAE and AET.  As a researcher Alex also managed KGP’s IT requirements developing skills to needed for a modern consultancy.

He has a good working knowledge of the German language.

Working to strengthen the technical as well as commercial awareness, he completed an MSc in Automotive Systems Engineering at Loughborough University in 2008.

Alex has been closely involved in all recent powertrain studies conducted by KGP, especially focusing on the development of production history and forecasts databases.


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